The Memphis Grizzlies NBA basketball team has announced upgrades at the FedExForum, including a newly renovated space on the terrace level of the arena.
The space, known as Big River Steel Edge, is designed to provide an enhanced fan experience. The terrace level of the arena has also been renamed Big River Steel Terrace as part of the revamp.
The Big River Steel Edge space is located between sections 201 and 232 of FedEx Forum and features 34 TVs as 
well as a refreshed bar and grill with an updated menu. The space overlooks both the court from the west end of the arena bowl and the grand lobby of the venue, while fans will also have access to an outdoor area overlooking the city skyline.
Technology company Big River Steel has agreed a deal to sponsor the space and the terrace level of the arena. The company will use its partnership with the Grizzlies to expand its reach into Memphis and the surrounding areas.
The new space has opened on the back of increased ticket demand following a successful season for the Grizzlies in 2021-22. The team won 56 games and claimed the Southwest divisional title for the first time.
Grizzlies president Jason Wexler said: “We are truly excited to enhance the fan experience through the creation of this innovative terrace level destination and our partnership with Big River Steel.
“We wanted to create a place where fans can gather to absorb the atmosphere of the game as a social experience while sharing in Big River Steel’s commitment to the local community and region. We know our fans will embrace this as a premier destination within FedEx Forum and are pleased to be able launch the Big River Steel Edge.”
Dan Brown, chief operating officer at Big River Steel Works, said: “We are thrilled to partner with the Memphis Grizzlies to highlight the innovation of Big River Steel. Through this dynamic and multi-faceted partnership, we look forward to the great work we will do together to engage with the communities we call home.”
