By Molly Rosenberg
Entertainment consulting company Venue Coalition announced industry veteran JoAnn Armstrong will be joining the company as Vice President of Programming. In her new role, Armstrong will focus on servicing the company’s 150+ member venues across North America, assisting them with national and regional booking as well as providing them strong advocacy within the touring industry.
“I’m delighted to join the team at Venue Coalition,” said Armstrong, who most recently served as Vice 
President of Programming at Acrisure Arena. “As a former venue client, I know first-hand how valuable the network’s services are to independent venues. I’m eager to get started and represent so many venue members across the US and Canada, many of whom I call friends, and to assist them as we drive more first-class content into their buildings.”
Armstrong’s career is deeply rooted in Southern Californian venues, starting with her time at Costa Mesa’s Pacific Amphitheatre as Operations Manager. From there, she was part of the inaugural team that opened Anaheim’s Honda Center (then named Arrowhead Pond), rising through the ranks from Booking Coordinator to Director of Booking, a role she held for 15 years. In 2021, Armstrong left Anaheim to join the leadership team for another new venue. This time it was Coachella Valley’s Acrisure Arena where in her role as VP of Programming she was charged with strategic content programming for all concerts, family shows, and special events, as well as facilitating the AHL hockey schedules. During her tenure, the arena would see successful, sold-out events from artists such as Chris Rock and Dave Chapelle, Maroon 5, and Grupo Firme, in addition to a robust calendar of artists from diverse genres.
“We are thrilled to add JoAnn to our talented team,” said Andrew Prince, President of Venue Coalition. “She brings with her decades of extensive operational and programming experience at several high-profile venues, including a world-class NHL arena, and we welcome JoAnn’s expertise and continued passion for live entertainment. JoAnn is very highly regarded amongst her peers, and her strong relationships and reputation within the industry will be a great benefit to our organization as we continue to grow and expand on our mission to empower independent venues.”
Molly Rosenberg is Director of Administration and Special Projects for Venue Coalition, Inc.
