The City of Ashland, Kentucky, has named VenuWorks as the new facility management company for the iconic downtown Paramount Arts Center. VenuWorks, an Ames, Iowa, based leader in venue management across secondary and tertiary markets, will oversee all operations, booking, marketing, and food and beverage services for the historic venue.
VenuWorks currently oversees 60 venues across 25 communities in 17 states and stands out as the nation’s only employee-owned (ESOP) facility management company. Their “One Team” philosophy emphasizes collaboration, comprehensive in-house management, and a community-driven approach. With a history of successfully restoring and managing historic theaters, including venues in Evansville, Indiana; Cedar Rapids, Iowa; and Davenport, Iowa, VenuWorks is uniquely qualified to uphold the Paramount’s legacy. This appointment comes as VenuWorks enters its 30th anniversary year marking three decades of stable leadership and industry expertise.
Acknowledging questions from the local community about programming and mission continuity, VenuWorks assures the public that the Paramount’s longstanding emphasis on local, youth, and community-centered programming will continue. H.R. Cook, VenuWorks Regional Vice President for Eastern U.S., highlighted, “The management contract requires us to maintain robust community theater and arts programming for both youth and adults, with specific commitments for major stage performances, summer camps, and more. We are not here to change the heart of community programming. Our focus is on making the building more efficient and generating additional programming that not only sustains the Paramount but also helps strengthen community initiatives.”
City leaders remain focused on the fundamental cultural value of the Paramount. Ashland Mayor Chuck D. Charles emphasized, “The Paramount is a jewel of the city. It’s the center point for so much that happens in the arts, in music, in dance. It’s that central, cultural part of the fabric of Ashland.”
Under VenuWorks management, the Paramount will continue to serve as a catalyst for creativity and collaboration in the region. The contract ensures ongoing space and opportunities for community groups and traditions such as the Festival of Trees and Trains. The inclusion of the PAC board in an advisory capacity will help ensure a broad range of perspectives remain involved, even as the board transitions to its next mission.
VenuWorks recognizes that the Paramount Board has the opportunity to reshape its own mission in this new chapter. As Steve Peters, Founder and CEO of VenuWorks, stated: “Our mission has always been to work alongside our partners to create vibrant, successful venues that serve their communities. We are happy to work with the Paramount Board and welcome their future programming contributions as they determine the best way to serve the Ashland community going forward. Our commitment is to preserve and expand the vital community programming that defines the Paramount, while ensuring the theater’s sustainability for many years to come.”
As the only ESOP in the venue management industry, VenuWorks is uniquely positioned to invest in the community’s future while honoring its past. Their in-house, hands-on approach means experienced executive leadership is readily available and responsive, prioritizing local partnerships, heritage preservation, and of its sponsored events focused on youth educational opportunities.
