TED talks are simply the best, and here we have one from Jason Wexler at TEDxMemphis. Wexler is the president of business operations for the Memphis Grizzlies and the FedEx Forum. In the video, he talks about how a team helps generate social connectivity and how you can measure the social value of that connectivity. The talk is 11 minutes and well worth your time.
Video: Social Value of a Sports Franchise
