By Kelly Luecke
Wendy Edwards has been named Managing Director of VStar Entertainment Group (VStar), one of the premiere producers of live family entertainment experiences in both the U.S. and internationally.
Since joining VStar in 2017, Edwards has assumed a number of positions, initially serving as Senior Vice
President of Touring Operations and Executive Producer. Early endeavors included managing the construction and day-to-day operations of a new modern facility in the Twin Cities, which consolidated the production studio and costume shops into one corporate headquartered facility; and overseeing production and operational logistics during VStar’s 2018 acquisition by global live entertainment leader Cirque du Soleil Entertainment Group.
In 2021, Edwards added Vice President Operations & Production to her title and was tasked with a massive relaunch of VStar productions post-pandemic. In addition to relaunching domestic tours of PAW Patrol Live! “The Great Pirate Adventure,” Trolls LIVE!, Cirque Dreams Holidaze, and the international tour of PAW Patrol Live “Race to the Rescue,” Edwards also produced and relaunched the Blue Man Group domestic and international tours in 2022, including a redesign of the World Tour.
Edwards will work to launch VStar’s third collaboration with Nickelodeon, PAW Patrol Live “Heroes Unite,” in February of 2023.
Prior to joining VStar, Edwards toured for 14 years with various production companies, beginning her career as an Audio Engineer and continuing to advance through the technical, production, and operations trades serving in positions as Stage Manager, Performance Director, Production Manager, and Technical Director in the touring show divisions of family entertainment companies.
In addition to freelancing for key projects such as the 2016 Kellogg’s Tour of Gymnastic Champions and
2015 COPA America Centennial opening and closing ceremonies, she also served as Director of Production for both Premier Exhibitions, Inc. & Feld Entertainment’s Circus Division.
A native of Florida, Edwards earned a Bachelor of Arts in Public Relations, with a concentration in
Technical Communications and a minor in Resource Economics from the University of Florida.
Kelly Luecke is Director of Public Relations, Affiliate Shows Division for Cirque du Soleil Entertainment Group.
