By R.V. Baugus
We don’t necessarily like it when our kids keep asking WHY. We put the word in uppercase because it is often a word screamed out. Even if it not yelled, it demands an answer.
Winston Peters, Business & Brand Consultant with MyÜberLife Consulting Group, adapts the oft-asked question as it relates to (as his company promotes) Building and Growing Businesses, Connecting Culture & Commerce, Educating Creatives on Business, and Advising Companies on Culture.
Peters will share this topic at VenueConnect in an innovative, education, and informative manner for those in the public assembly venue industry who either are also always asking this question or are on the receiving end of it, and just WHY it is important and critical to organization success.
We got to ask a few WHY’S in advance, and appreciate Mr. Peters taking the time to educate us prior to his session in August in Atlanta.
HOW DO YOU DEFINE A “WHY” AS IT RELATES TO FINDING IT?
Far too often individuals and organizations go through existence in a reactionary mode; performing activities for a certain outcome for temporary fulfillment (i.e., monetary gain, status) or no fulfillment at all.
What if you were able to start from a place of fulfillment first with a clear “WHY” for doing something.
Finding your “WHY” is a journey in reflection and discovery.
Individuals can have a “WHY” and organizations can have a “WHY”.
The “WHY” is a tool for clarity; clarity on things that you or your organization want to do (for your future), and clarity on things that you or your organization have already done.
A “WHY” is a true purpose, a calling, it is the reason why you do what you do, it impacts your personal and business decisions, it’s the foundation of your value system.
CAN YOU GIVE AN EXAMPLE OR TWO OF A COMPANY THAT HAS GREATLY SUCCEEDED IN FINDING THEIR “WHY”?
Apple and Nike are both companies that have greatly succeeded in finding, articulating, communicating, and embodying their “WHY” from the top down of their respective organization.
Apple’s “WHY” is to ‘think different,’ while Nike’s “WHY” is to ‘Bring Inspiration & Innovation to Every Athlete in the World’.
Their “WHY” resonates with their customers, their internal teams, and partners. Their “WHY” is manifested within their products and services and marketing campaigns.
Like most companies, both Apple and Nike had transitional periods where they lost focus of their “WHY”, but when they rediscovered it, they reached new levels.
I will dive deeper into both during my session. 🙂
HAS THE “WHY” CHANGED SINCE THE PANDEMIC STARTED TO WHERE WE ARE TODAY EMERGING FROM IT?
The “WHY” hasn’t changed pre-pandemic, at the height of the pandemic, even post-pandemic. Your “WHY” doesn’t change. Technology may change, culture may change, politics may change, but our “WHY” should be unwavering and fixed.
Your “WHY” is your foundation.
OUR MEMBERS LOVE TAKEAWAYS FROM SESSIONS THAT THEY CAN GO HOME WITH AND IMPLEMENT. WHAT WOULD BE A MAJOR TAKEAWAY YOU WOULD LIKE TO LEAVE WITH THE ATTENDEES?
One of the major takeaways that I want attendees to leave with is that your “WHY” is a real tool. A tool that can be utilized to make decisions in your personal life as well as within your organization. It can be used to evaluate job opportunities, for hiring new personnel, marketing activities, to inspire and motivate, and product and value creation within an organization.
Winston Peters
Business & Brand Consultant
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MyÜberLife Consulting Group
Building and Growing Businesses.
Connecting Culture & Commerce.
Educating Creatives on Business.
Advising Companies on Culture.
website: myuberlife.com
address: 110 East 25th St, New York, NY 10010
office: (347) 450 – 3685
instagram: @WinceP_ofMUL
