Composed of a diverse group of industry leaders, the Council will support cohesive brand integration throughout the downtown arena transformation
Photo courtesy MSE
Monumental Sports & Entertainment (MSE) today announced the formation of the “Creative Council,” a collective group of creative companies united by a shared mission to elevate the holistic storytelling through the eyes of the fan at MSE’s brand-new arena in downtown Washington, D.C. The Council bears representatives across MSE’s leadership and partner organizations Elevate, Gensler, CAA ICON, Sports & The Arts, cllct, Clark Construction, Aramark, and Élan Arc, a collaborative approach that ensures all voices are heard.
“The ‘Creative Council’ will serve as an innovative think tank that represents the heartbeat of our vision for the new Sports and Entertainment District,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “The council is composed of visionary minds from across the industry that are entrusted with crafting an arena that draws upon community inspiration through artistic storytelling.”
Every element of the new arena—from its architecture and interior design to new sponsorships and partnerships, concessions, and curated art—has been thoughtfully crafted to honor D.C.’s rich history, as seen through the eyes of its fans. The council empowers each partner on the project to lead within their expertise while remaining accountable to the collective vision: setting new boundaries of what’s possible in sport and entertainment.
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MSE is creating a timeless, immersive fan journey that begins the moment guests step through the doors and continues through every touchpoint.
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Elevate connects brand, emotion and identity throughout the arena, ensuring fans feel seen and inspired by environments that reflect their passions.
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Gensler uses architecture to design an arena that is welcoming and allows fans to create monumental memories.
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CAA ICON drives operational excellence of the project, keeping the transformation on track to serve fans on schedule.
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Sports & The Arts curates an art collection that celebrates moments of the teams and city.
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cllct is curating a must-see collection of memorabilia, elevating the arena to museum-level excellence.
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Clark Construction works to the fan-first vision with care and precision, in the safest and most efficient way possible.
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Aramark is transforming the venues into a culinary destination featuring local and national must-try experiences.
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Élan Arc pioneers the premium guest experience by integrating comprehensive space diagnostics, custom service strategies, hand-picked hospitality experts, and steadfast quality controls for truly personalized five-star interactions.
Creative Council members include:
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MSE
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Jim Van Stone – President, Business Operations and Chief Commercial Officer
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Jordan Silberman – President, Venues
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Hunter Lochmann – Chief Marketing Officer
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Adam Gotts – Vice President, Project & Revenue Management
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Erin Mitchell Martin – Vice President, Venue Marketing
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Laurence McMillon – Director, Hospitality
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Elevate
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Drew Bryant – Chief Creative Officer
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Megan Adgate – Creative Director
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Ashley Hughes – Senior Project Manager
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Christopher Knowles – Creative Director
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Gensler
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Andrew Jacobs – Lead Design Director
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Greg Tanski – Senior Designer
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Brandon Mermelstein – Senior Designer
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Jonny Peterson – Brand Design Director
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CAA ICON
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Michael Schwan – Senior Vice President
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Sports & The Arts
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Tracie Speca-Ventura – Founder and President
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Camille Speca – Creative Director
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cllct
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Darren Rovell – Founder
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Steve Ziff – Chief Executive Officer
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Clark Construction
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Jeff King – Vice President
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Aramark
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Vincent Vazquez – District Manager
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Anthony Kleinman – Resident District Manager
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Élan Arc
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Jackie Keller – Founder and CEO
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Earlier this year, MSE unveiled plans for the “District Arts Collection,” a groundbreaking, multi-million-dollar curated art and commemorative memorabilia collection that will be displayed at the new arena created in partnership with Sports & The Arts and cllct. Launching this upcoming season, the brand-new immersive art experience will span the event level spaces including the new United Globe and The Vaults, transforming the venue into a vibrant living gallery. Local artists and original piece selections will be announced in the coming weeks.
Today’s announcement comes as construction is underway on the brand-new arena in Phase 1. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.
