There’s an interesting article on npENGAGE about arts and cultural organizations, and I thought I’d share it with you. According to Jonathon Leeke, a product manager at Blackbaud, these are the top four concerns in guest services.
“The path from start to finish has to meet the most basic of users, but advanced options have to be nearby and easily discoverable.”
2) Making it simple AND secure
“Even if you have a system that lets members login to get discounts or view special information, it can be a barrier that some patrons are not willing to go through.”
3) Data collection
“Be creative, and visitors will appreciate they were able to arrive without answering awkward questions at the front desk.”
“Analyze the seasonality, day of the week, growth rates, and patron segments to understand how many visitors you expect.”
Please read the full article on npENGAGE and let us know your suggested solutions to these concerns (and any others) in the comments section.