By Alex Hargis
The United States Institute of Theatre Technology (USITT) announced that the Red Mountain Theatre Arts Campus project would be receiving the top honor in this year’s Architecture Awards Programs. The winning design team includes architectural firm, LIVE Design Group, theatre consulting firm, TheatreDNA, and acoustic firm, SoundArts. Sponsored by the USITT Architecture Commission, the competition has honored the excellence in design in theatre projects for the last twenty-five years. Past judges include industry leaders such as Norman Pfeiffer FAIA, Yasu Toyota, and Malcolm Holzman FAIA, and they evaluate submissions based upon creative image, community contribution, performance venue design, functional operations between front and back of house, as well as other criteria.
“A large part of the success of this project was the powerful vision of Keith Cromwell, Executive Director 
for Red Mountain Theatre,” said Craig Krawczyk, President of LIVE Design Group. “Keith’s vision, along
with the contributions from a great team of designers and consultants made the transformative outcome
possible. This award is truly a testament to the power of collaboration.”
Located in the Parkside District of Birmingham, Alabama, Red Mountain Theatre is known for their arts education, developing new work about societal topics such as human rights, and telling traditional stories from a diverse perspective. The 53,000 sq.ft. facility has been adapted from a collection of 100-year-old mechanical supply warehouses into a vibrant performing arts campus that includes a 455-seat flexible theatre with reconfigurable cabaret seating, a black box theatre, four rehearsal rooms, costume shop, an
education wing with a recording studio, and a donor’s lounge with reclaimed sliding fire doors. The nonprofit theatre currently provides arts education to over 17,000 kids from 72 zip codes and serves as an
economic driver for the area hosting 75,000 patrons across 300 events annually. Creating this new home
for the theatre required a community-wide effort and would not have been possible without the vision
and leadership of angel donors Kathryn and Raymond Harbert.
“The heart of what we do as theatre planners and designers is to create homes for artists,” said Michael Ferguson, Founding Principal of TheatreDNA. “For this project, it’s about bringing the organizational family under one roof instead having rehearsal rooms, scene shops, and performance spaces spread throughout the city. Creating a cultural hearth that is practical, affordable, and large enough to accommodate everyone allows the Red Mountain Theatre staff to better serve their community and local artists.”
LIVE Design Group, TheatreDNA, and SoundArts will be presented with the architectural award for Red Mountain Theatre Arts Campus at this year’s USITT’s annual conference held in March in St. Louis.
The Red Mountain Theatre Arts Campus project received the top honor in this year’s Architecture Awards programs during the United States Institute of Theatre Technology (USITT) annual conference recently concluded in St. Louis. The winning design team included architectural firm, LIVE Design Group, theatre consulting firm, TheatreDNA, and acoustic firm, SoundArts. Sponsored by the USITT Architecture Commission, the competition has honored the excellence in design in theatre projects for the last twenty-five years. Past judges include industry leaders such as Norman Pfeiffer FAIA, Yasu Toyota, and Malcolm Holzman FAIA, and they evaluate submissions based upon creative image, community contribution, performance venue design, functional operations between front and back of house, as well as other criteria.
Alex Hargis is Principal, Marketing & Business Development, for TheatreDNA.
