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Venue Sustainalytics: Ground-Breaking Data Benchmarking

September 22, 2025
by Amy Fitzpatrick
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IAVM is excited to introduce its membership to a new, free tool for event venues: Venue Sustainalytics. Along with Honeycomb Strategies and Trade Show News Network, we’ve been at the forefront of developing this industry-wide benchmarking platform in response to our membership who want to prioritize sustainability and better prepare for the risks and challenges associated with it.

We recognize that the industry at large needs to move forward in the realm of environmental and social betterment so that we can create venues that are resistant to resource depletion, unpredictable weather, and rising costs, while nourishing great spaces for gathering, celebrating, sharing knowledge and innovation, and supporting economic growth.

Venue Sustainalytics is a tool that will help our industry move in the right direction by tracking basic environmental and social data year over year in an anonymous and aggregated fashion. The data collected includes basic annual utility data on energy, water, waste, as well as transportation, procurement, and social initiatives.

Qualified data analysts at Honeycomb Strategies, with years of background and established security and audit protocols administer the data on their platform. The submission process isn’t long or cumbersome, and tech support is available. While analysts will see who submitted, your venue’s identifying information won’t be published publicly to ensure privacy. You can download the questions ahead of time to prepare for a quick and painless process of submission. The 2024 survey is open! Submit your response now on the portal through October 31.

This data will track our path to the future, indicating where current gaps may be, where we’re already leading the way, and showing what steps to take next.  Venue Sustainalytics grants access to an industry-wide results dashboard and will publish annual reports for participating organizations to make the survey results immediately actionable. Analysis will show how you stack up against other venues in your region, or of similar size and type, useful for sales pitches, business decisions, utility and operational upgrades and retrofits, reporting, communications and social media, and for certifications. To put the icing on the cake, in the near future awards for sustainable achievement will decorate outstanding achievements in the field. With so many applications across all departments of the venue, participating in this free tool is a must-have to stay on top of our collective forward momentum.

A data project of this kind has never been done in this industry. As a first-of-its-kind exclusive opportunity, Venue Sustainalytics demonstrates the leadership of IAVM and its members venues. Participation by each and every one of you will vault the dashboard from a great idea to an indispensable year over year tool.

We invite you to learn more and participate in the inaugural data survey for 2024, open now on the Venue Sustainalytics website. Find more information, sample graphics, FAQs, and the link to participate in the survey at the link provided.

Amy Fitzpatrick
About the Author
Amy Fitzpatrick is the Director of Marketing for IAVM.
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