There was a lot of news this past week. Here are some stories that caught our eyes.
A Pre-history of the Electronic Music Festival
—Resident Advisor
“The international festival circuit is booming, but little is known about the decades of evolution that got us here. In his latest extended feature, Luis-Manuel Garcia travels back in time to trace the roots of festival culture.”
Why College Football Is Studying Major League Soccer
—The Wall Street Journal
“To fix its mysterious attendance woes, the sport looks far afield—to professional soccer.”
Live Nation to Debut New Country Festival in Las Vegas
—Encore
“The event, which uses the historical name of present-day Las Vegas Boulevard, will include country A-listers Jason Aldean, Miranda Lambert, Blake Shelton, Dierks Bentley and Brantley Gilbert. Others on the roster include Dwight Yoakam, Randy Houser and Dustin Lynch.”
Social Sharing Has Become the Biggest Thing in Sports Marketing
—Adweek
“What most brands and agencies don’t know, or don’t act on, is that sponsorship is a new game now, one most are playing by old rules. If you are still slapping logos on stadium signage and hoping that counts as ‘unique impressions,’ you’ve got a problem.”
How Music Affects Your Productivity
—Fast Company
“You might be rocking headphones while you read this—but does what’s playing make you better at your job?”
(Image: Resident Advisor)
