The Birmingham-Jefferson Convention Complex (BJCC) Arena in Alabama is undergoing a name change. Beginning on Jan. 1, 2015, it will be known as Legacy Arena.
The Birmingham-Jefferson Civic Center Authority approved the five-year, $2 million agreement, and a new logo will be visible on the venue’s interior and exterior, as well as in ads, social media, and digital platforms.
“We’re proud to partner with a local institution expressing Legacy’s values, and we’re excited about the co-branding opportunities this agreement brings to both our organizations,” Dennis Lathem, board chairman of the Jefferson County Civic Center Authority, told the Birmingham Business Journal.
The 18,000-seat arena opened in 1976 and averages 36 events a year. The BJCC is home to two exhibition halls and three entertainment venues.
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