• Contact

facebook
linkedin
tumblr
twitter
vimeo
rss

  • Home
  • About
  • Contact



Allied Corner: The Psychology of Color

June 21, 2016
by Eileen Kulish
allied, psychology, seating
Comments are off

color

“Color is the place where our brain and the universe meet.”—Paul Klee

Our understanding of color has come a long way since Henry Ford told Model T customers they could “have any color they wanted as long as it was black.”

Today, we know colors have a physiological impact on the brain. Scientists tell us that when we view a color, our eyes send a message to the hypothalamus, which then sends messages to the pituitary gland and thyroid glands, causing the body to release hormones that affect mood, emotions, and behavior.

Color is an important part of our everyday lives. We slow down for yellow lights, stop for red lights, and go when the lights turn green. Color has even found its way into our language. When we’re sad, we say we “feel blue.” When we’re angry, we “see red.” And when we’re jealous, we’re “green with envy.”

Color also plays a critical role in triggering and reinforcing brand recognition. When we see a certain shade of green, we think of Holiday Inn. When we see a certain orange, we think of Home Depot. Some company colors, such as UPS brown and Target red are even trademarked.

We understand that effective use of color is one of the keys to success in creating seating for the hospitality industry. It has to complement a company’s design aesthetic, blend seamlessly with the existing décor, and enhance, or at the very least, not detract from the overall enjoyment of visitors and guests.

According to Josh Swy, MTS Seating’s director of design, we interact with color differently when it’s part of a seating experience. “Seating is something we touch and feel and connect with, and

“Seating is something we touch and feel and connect with, and color is a critical part of that exchange,” Swy said. “When you engage color on that tactile level, it can really speak to you.”

MTS customers have the final say when it comes to color selection.

“They tell us what they want,” Swy said. “We help them achieve it, which not only means matching the desired color as closely as possible but finding the right designer and fabric supplier to keep it from being cost-prohibitive. If our customers are happy, we’re happy, and we do everything we can to make sure they’re happy.”

(Image: EnKayTee/Creative Commons)

Eileen Kulish
About the Author
Eileen Kulish is the national accounts manager for MTS Seating in Temperance, Michigan.
Social Share
  • google-share

Do you want to receive a Front Row News weekly digest?

Categories

  • Allied (312)
  • Architecture (86)
  • Arenas (435)
  • Career (371)
  • Convention Centers (473)
  • Education (329)
  • Events (593)
  • Food & Beverage (90)
  • Foundation (76)
  • Guest Experience (704)
  • Industry News (942)
  • Leadership (720)
  • Marketing (66)
  • Membership (748)
  • Music (65)
  • Performing Arts Centers (320)
  • Professional Development (251)
  • Research (61)
  • Safety & Security (195)
  • Sports (367)
  • Stadiums (403)
  • Student (134)
  • Technology (313)
  • Ticketing (44)
  • Touring (34)
  • Trends (270)
  • Uncategorized (205)
  • Universities (158)
  • Video (19)
  • Young Professional (160)

Twitter Feed

  • Twitter feed loading

Recent Posts

  • A Warm Welcome to Our Newest Members
  • I Am Venue Management – Julia Slocombe
  • AVSS Joint Panel Discussion Spotlight – Current Topics in Venue & Event Safety and Security
  • Dallas Turns Keys to Management of Kay Bailey Hutchison Convention Center to Spectra
  • Diversity & Inclusive Leadership Committee Announce Scholarship Opportunities

Categories

  • Allied
  • Architecture
  • Arenas
  • Career
  • Convention Centers
  • Education
  • Events
  • Food & Beverage
  • Foundation
  • Guest Experience
  • Industry News
  • Leadership
  • Marketing
  • Membership
  • Music
  • Performing Arts Centers
  • Professional Development
  • Research
  • Safety & Security
  • Sports
  • Stadiums
  • Student
  • Technology
  • Ticketing
  • Touring
  • Trends
  • Uncategorized
  • Universities
  • Video
  • Young Professional

Archives

  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • May 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011

Recent Comments

  • Mary Klida on FM Magazine Wins Silver Quill Award
  • Leighton Wood on HKCEC Kicks Off “Think Before Plastic”
  • default on Behind Every Great Venue and Venue Manager is the IAVM Foundation!
  • Craig on New HRC Report: Data Reveals Half Of LGBTQ Employees In The U.S. Remain Closeted At Work
  • B. Murphy on Massachusetts Convention Center Authority Names Joyce Leveston New General Manager

© 2001-2013 International Association of Venue Managers, Inc.