The Association of Luxury Suite Directors (ALSD), which covers the premium seat marketplace, has partnered with Soccerex, who have brought together the global soccer (football) industry for over 20 years, connecting the game’s key stakeholders from over 40 countries around the globe.
Bill Dorsey, Chairman and Founder of the 29-year-old ALSD with 1,300 members explains:
“The ALSD is doing its first international conference in London, where Soccerex is located, this October 10-12,” said Bill Dorsey, chairman/founder of ALSD. “Soccerex is doing a major conference in Miami this November 15-16. We are complementary to each other, and do not compete. So, we simply decided to partner to market, promote, provide materials, and support the conference at Soccerex in November; they in turn will assist the ALSD in reaching its global audience in much the same way.”
The collaboration makes further sense because of the FIFA World Cup, which will be co-hosted by Canada, Mexico, and the United States in 2026, and the enormous growth of MLS and USL soccer leagues in the U.S. Soccerex partners with global leaders in the soccer marketplace, such as Concacaf, LaLiga, and MLS.
“The sports world is getting smaller. We are seeing major leagues in the United States encroaching upon the rest of the globe. At the same time, soccer is now firmly established in the United States,” Dorsey said.
“The growth of premium seating is phenomenal,” Dorsey added. “In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue’s seats are considered premium, which can account for nearly 40% of the ticketing revenue. It’s our assertion that premium seating or rather a premium experience will grow exponentially around the globe, and in all soccer venues.”
Soccerex have delivered 44 events across the world over 22 years taking in 17 cities in 13 countries, connecting over 60,000 senior attendees from clubs, leagues, federations, and venue and supplier sides of the marketplace.
The November conference will cover topics such as stadia technology and design, growth of soccer in the U.S., fan culture, digital fan engagement, social influencers, and esports.
“In today’s soccer industry, revenues from VIP, corporate and hospitality services are an important part of a club or federations commercial model,” said David Wright, Soccerex marketing director. “Working with ALSD, we will be able to call upon their expertise and unrivalled network in this sector to ensure a better experience for stadium professionals attending Soccerex USA in November in Miami through tailored topics and networking opportunities. In exchange, we are delighted to be supporting ALSD in our home city of London, a city with world-class stadiums that are home to some of the best Premier League clubs and The FA.”