By Molly Rosenberg
Affiliated entertainment booking and consulting companies Venue Coalition and ArenaNetwork, Inc. (VCAN) added eight new arena members to their roster in 2022 and now represent more than 100 independent arenas across North America. Some of the newest venues in the VCAN portfolio include State Farm Arena in Atlanta, H-E-B Center at Cedar Park, the brand-new Hero Arena at Mountain America Center in Idaho Falls, and the recently renovated Legacy Arena at the BJCC in Birmingham. Including theaters, stadiums, and convention centers, the organization now represents over 150 independent venues in more than 80 markets across North America, totaling over two million seats.
“Arena Network and Venue Coalition working together has become the ideal resource for independent venues 
and content providers who route national and regional tours throughout North America,” said Andrew Prince, CEO of both organizations. “Focusing on touring events between 2,000-25,000 seats, we often collaborate with decision makers to help narrow down which venues they will play based on the parameters of the tour. VCAN can provide preferred deals, dates, traffic, and more as needed, to help make it a seamless booking process for the agent, promoter, producer, and artist.”
Kim Carr, Entertainment Manager at DECC, AMSOIL Arena and Symphony Hall in Duluth, MN, says, “We are excited for our complex to be the newest member of the VCAN family. The staff has been incredibly generous with their guidance and resources. In our short time as a member, we have been connected to similar venues as well as new promoters and agents, already resulting in additional bookings. With the help of VCAN, we look forward to growing our entertainment calendar and knowledge.”
Michael Marion, CVE, General Manager of Simmons Bank Arena in North Little Rock, and long-time ArenaNetwork board member, is very pleased with the results of the collaboration between the two organizations. “Both ArenaNetwork and Venue Coalition have always been about communication and information. By joining forces, the experienced staff can continue to help venues attract talent they aren’t always aware is available, and advocate for why our venues are the best choice to play. The ability to share information with over 100 buildings provides helpful operational assistance and insights into the latest trends. Having access to the resources within the group is a real asset in these changing times. This partnership has created a significant and positive impact on Simmons Bank Arena and the other members of VCAN, and we look forward to continued success together.”
Molly Rosenberg is Director of Administration and Special Projects for Venue Coalition, Inc.
