By Christine Payne
AudienceView, a leader in e-commerce software for events and entertainment organizations, has acquired New York-based UniversityTickets, a ticketing and event management solution built specifically for higher education campuses and college athletics. With this addition, AudienceView cements its portfolio and leadership in the higher education space with more than 900 institutions processing more than 20 million tickets per year.
AudienceView’s newest acquisition further enhances an already extensive network of solutions. UniversityTickets 
brings unique product features designed to meet the needs of the entire campus across colleges and universities, including specialized commencement and student life features.
“Our success in driving innovation and targeted solutions throughout the live event industry continues with the addition of UniversityTickets in the higher education space,” said Mark Fowlie, CEO of AudienceView. “We understand the complex needs that come with running events on a campus and the need to provide integrated tools for students, faculty, alumni, and other key groups that support the higher education mission. We’re thrilled with how this acquisition strengthens our product portfolio.”
“We are extremely proud of the company we’ve built over the past 20 years of UniversityTickets, but we are now ready to take it to the next level. The momentum that AudienceView has created over the past few years gave us confidence that they were the right organization to whom we can entrust our clients as we move forward,” said Gordon Capreol, co-founder of UniversityTickets. “Our UniversityTickets clients are becoming a part of something very special. I’m confident that they will benefit from the thriving community of new peer organizations and the investment in development that only an industry-leading organization like AudienceView can provide.”
Terms of the transaction were not disclosed. AQ Technology Partners served as transaction advisers to AudienceView.
Christine Payne is president of Primoris Group.
