By Gail Sawyer
Chairman and Chief Executive of ASM Global APAC Harvey Lister, AM, announced the appointment of Australian convention specialist and marketer Beverley Parker as the group’s new Director of Marketing.
A sales and marketing industry leader, Parker has more than 30 years’ experience in the highly competitive areas of tourism, events, and hospitality.
Parker will combine her new role as Director of Marketing, ASM Global Asia Pacific, with her current position as Director of Business Development at ICC Sydney where she has successfully applied her wealth of experience in the international business events sector.
“Beverley brings a depth of industry knowledge and ability as well as strong leadership credentials to her expanded role and we look forward to welcoming her to the team,” Lister said.
Commenting on her appointment, Parker said it had been a great privilege to be part of the pre-opening team at ICC Sydney helping to establish the venue’s reputation on the global stage and looked forward to applying that same passion and enthusiasm for the industry in her new role.
“I am delighted to have the opportunity to contribute to the next stage of ASM Global’s story in the Asia Pacific as Director of Marketing,” she said.
Parker takes up her role on March 1, following in the footsteps of long-term ASM Global team member Rochelle Uechtritz, who spent 29 years and a number of secondments at ASM Global venues around the world.
Gail Sawyer is Group Communications Manager – ASM Global (Asia Pacific).