Birmingham is set to host a convention of sports event professionals, and it could mean millions of dollars in future bookings for the greater Birmingham area.
The National Association of Sports Commissions announced at their meeting this month in Minneapolis that Birmingham has won the bid to host their 2021 Annual Symposium.
As the only non-profit trade association in the U.S. sport tourism industry, the NASC is considered the most essential resource for sports commissions, sports destinations, vendors, and sports event owners. Nearly 800 member organizations lead, manage and execute sports events of all sizes.
“Hosting the NASC will be a rare opportunity for us to promote area sporting facilities and to meet one-on-one with industry professionals who plan sports events,” said J. John Oros, Jr., Greater Birmingham Convention & Visitors Bureau president and CEO. “From the Birmingham Crossplex and the Hoover Metropolitan Complex to the BJCC Legacy Arena, we have a lot to show off.”
More than 1,000 attendees are expected for the 2021 Annual Symposium, resulting in about 4,000 room nights. Direct visitor spending during the event is estimated by NASC officials to be more than $1 million.
“While the economic impact of this convention is important, it is bookings in the aftermath that can benefit us for years to come,” Oros said.