VenueDataSource is happy to share with you the latest “Business Barometer,” in which positive trends are evident.
For example, looking at the average ratings during the course of the full 2014 year, most managers indicated that current business conditions are better than the prior year (64 percent), as evidenced by the fact that the majority felt that attendance (54 percent), revenue (61 percent) and the number of events (50 percent) increased. But this improvement came with a cost, as 25 percent reported increasing their full-time head counts, and two-thirds said it increased their full and part-time labor costs.
Perceptions of future business prospects are even more optimistic, with three-quarters of the managers predicting that attendance (72 percent), revenue (75 percent), and business overall (77 percent) will increase.
Business is good and poised to get even better.
Download the latest “Business Barometer” to learn more about business conditions in your sector (e.g., arenas, convention centers, etc.), and visit the VenueDataSource page to stay up-to-date with the latest research that will help make you informed business decisions.
