When is the last time you experienced a “mountaintop experience” in your professional career? You hear people describe these experiences in their personal lives after they come back from a thrilling adventure or exotic vacation. Something happens that is uplifting and inspiring, maybe

Ads are not evaluated in isolation, and emotions invoked by them can affect adjacent products, according to a recent marketing study. “Marketers typically don’t consider that the emotions produced in one marketing message may be influencing more than just our feelings towa

The National Association of Collegiate Marketing Administrators (NACMA) and the Warsaw Sports Marketing Center at the University of Oregon recently conducted a study to discover how to get students into stadiums and keep them there until the event is over. “It’s definitely

The mobile app VenueNext has raised $9 million in Series A financing from Causeway Media Partners with participation from Live Nation Entertainment, Twitter, Aruba Networks, and others. The technology made its debut during the San Francisco 49ers season this past year at Levi’s

We’re back for another edition of The Venue, IVAM’s monthly call-in show about the issues you face every day. The show will take place at 2 p.m. (CST). Follow this link to register: https://attendee.gotowebinar.com/register/50090377894186342 Joe Durr, director of event ser