A superb guest experience is the heart of every venue manager’s strategy, because ultimately, without guests, there’s no business. So it isn’t surprising that two morning sessions at the 2014 Arena Management Conference focused on the guest experience. Specifically,
Welcome Long Beach, California, home to the 2014 Arena Management Conference (AMC), which began on a high note with a discussion about brand strategy. “Creating brand allegiance or brand loyalty is the most important challenge you face,” said Greg Economou, executive vice
Sure, free Wi-Fi is nice, but it’s useless if your phone’s battery dies. This is where uBeam comes in, and this week the company received some great press on its announcement of a working prototype that will be built for consumers. In the simplest terms, uBeam is a wireles
The Green Sports Alliance (GSA) will offer a free webinar for IAVM members on Wednesday, August 27, from noon-1 p.m. (CDT) on greening efforts and fan engagement. “From the millions who attend sports events each year to the exponentially higher number who follow sports closely o
Theatre performances engage many of your senses—sights, sounds, speeches. Smells, though, aren’t usually covered, unless the person sitting next to you is having a bad hygiene day. But maybe there’s a time and place for scents during a play. “I split up scent design