Rival fans at San Siro Stadium in Milan were greeted with a unique vending experience that required them to send a bottle of Coca-Cola to an opposing fan: More about the campaign via AdWeek.

Facebook continues to be the social channel of choice for most consumers and companies. In fact, according to a Gigya quarterly survey Facebook accounted for 51 percent of all North American social logins in the first quarter of 2014. Google Plus came in second with 31 percent of logi

That high-tech device you’re wearing or using doesn’t mean you’re a geek. In fact, it means you’re perceived as a leader (you could be a geek, too, I suppose). “Familiarity with and usage of new high-tech products appears to be a common manifestation of i

In his article, “Why We Do What We Do,” in the latest issue of Facility Manager, Adam S. Cook wrote, “In an already fragmented world, our increasing reliance on mobile technology and social media to stay connected can drive an even greater wedge between personal interactions.” True, t

From Fitbits to smart watches to Disney’s MagicBands, companies are lining up to know more about you all in the name of customer and guest experience. Let’s add Lightwave to that list. Lightwave is new wearable that debuted at the 2014 South by Southwest conference in Aust