The Colorado Springs World Arena and AEG Facilities announced this week that they have finalized a comprehensive multi-year Venue Services Agreement for the public facility company to provide a diverse range of venue support services that focuses on event booking and sponsorship sales.
It was also announced that through a naming rights agreement, the Colorado Springs World Arena will take on its original name, the Broadmoor World Arena in Colorado Springs, a nod to the long history and connection shared by the arena and the Broadmoor. The non-profit ownership and management will remain the same under the non-profit Colorado Springs World Arena. The original Broadmoor World Arena opened in 1938 as part of the Broadmoor Hotel and was home ice to many Olympic skaters and special events. Its legacy has continued with the world-class entertainment hosted by the Colorado Springs World Arena since 1998.
“In today’s competitive entertainment environment, associating the World Arena with The Broadmoor, a five-star property known for quality and service and AEG Facilities, the power house of sports and entertainment, is a venue managers dream come true,” said Dot Lischick, CFE, general manager of the Broadmoor World Arena in Colorado Springs and an IAVM member. “I look forward to utilizing the added resources and additional value that our partners will provide, but more importantly, I am excited that the Colorado Springs community will reap the benefit of more world-class sports and entertainment.”
Steve Bartolin, president and CEO of The Broadmoor said the agreement with AEG is good for the World Arena, for The Broadmoor, and the community.
“What AEG brings in terms of access to content in sports and entertainment will be a benefit to the entire community,” Bartolin said. “I love the full circle of history, reattaching our name to the World Arena. So many great athletes competed and so many wonderful sporting events took place there. The World Arena is a very well managed facility with a great team in place…. I know AEG and The Broadmoor will work hard to be great partners.”
(Image: Broadmoor World Arena in Colorado Springs)
