The massive video display over the south end zone at University of Phoenix Stadium, built by Daktronics, was one of the many upgrades made in anticipation of hosting Super Bowl XLIX. Spanning 164ft. across the stadium, it is modern proof of the incredible evolution in scoreboard technology that Daktronics has helped realize since their very first board in 1971.
“As of this year, Daktronics products have been used at all of the past 11 venues to host football’s biggest game,” said Will Ellerbruch, Daktronics national sales manager. “It’s a testament to our product development and services that teams at the professional level of sports select our company to manufacture their displays, and the Arizona Cardinals and University of Phoenix Stadium are no exception. The upgrades to their video display system this season are sure to provide an extra level of excitement at the game on Sunday.”
To tell more of the story, CBS News traveled to Brookings, South Dakota to spotlight the history and people behind the technology: