The Dallas Mavericks are continuing a partnership for three years it started in January 2015 with Tixsee, a virtual ticket-buying company.
“We aren’t in the business of selling tickets, we are in the business of selling unique and shared experiences,” said Mark Cuban, Dallas Mavericks owner, in a statement. “Tixsee’s product elevates ticketing technology, and further reinforces our commitment to creating memorable and entertaining experiences for our fans.”
The Mavericks are the first professional sports team to use Tixsee’s platform, which offers 360-degree panoramic virtual tours through Google Street View. The tour of the American Airlines Center features 12,444 high-res, panoramic photos stitched together to create 1,037 360-degree images. In short, click on a section in the arena and see what your view will look like before buying a ticket. You can experience it for yourself at mavs.com/tour.
“When we launched Tixsee, it was our goal to partner with the Mavs first because of their emphasis on both fan experiences, and technological innovation,” Tixsee co-founder and CEO Brett Dowling said in a statement. “The Mavs partnership has been vital to our growth. In addition, we are planning further developments including mobile apps to extend beyond ticketing.”