Wearables, wearables, wearables—they’re everywhere, or at least they’re going to be everywhere soon. Whether they’re on your wrists, threading through your shirts, or floating on your eyes, we’ll all soon be able to know more about ourselves and easily control our worlds. It’s a movement that I’m pretty excited about, especially when it affects live events, such as music festivals.
NBC News recently published a story about wearables and the future of concerts. One of the interviewees was Martina Wang, head of music and entertainment for Eventbrite, who talked about the increasing popularity of live streaming music festivals.
“While many in the industry feared that streaming would cannibalize ticket sales, festivals are actually finding that it serves as an ideal advertisement for future attendees, Wang said,” Everett Rosenfeld reported for NBC News.
Rosenfeld wrote that concert attendees are more than ever using their mobile devices for everything from holding tickets to arranging meet-ups to social media blasts.
“But the firms building apps for payment and moment-sharing are not thinking big enough, said Nick Panama, co-founder of music label-turned event technologies company Cantora,” Rosenfeld reported. “Relying on phones and apps is detracting from the concert experience, he said.”
Technology, Panama said, needs to enhance the sensory experience, and his company is working on ways to do that with a project called Nada.
“Nada employs wearable technology to merge the convenience of mobile app functions, including cashless payment and paperless ticketing, while surpassing the connective and analytic capabilities of social media,” Rosenfeld reported. “All of this is contained in a faceless and input-less wristband.”
Check out the NBC News story to learn more about how technology and wearables will change the concert going experience.