A partnership between Simpleview and EventBooking has simplified convention center bookings and venue management. Through an integration of their software tools, destination marketing organizations (DMOs) that use Simpleview’s CRM platform will have the opportunity to view a local convention center’s internal calendar, with permission, if it is powered by EventBooking’s venue management software.
A single sign-on connection to EventBooking software within Simpleview’s CRM platform will enable DMO event planners to review the calendar availability of the convention center as they manage their leads. This integration automates what was once a manual information-sharing process and simplifies meeting and event management for DMOs.
In September 2016, EventBooking — a booking and venue management software company — began collaborating with Simpleview, a lead provider of CRM/CMS systems and digital marketing solutions for DMOs. Greg Evans, Vice-President of Sales & Account Services at Simpleview, commented that the end-goal was to offer DMOs and convention center clients access to top-quality website utility and CMS functionality: “We saw a way to bring more value to DMOs and convention centers by collaboratively developing an integration between Simpleview’s CRM and EventBooking’s calendar software.”
“This integration provides a level of convenience for our shared customers,” said Steve Mackenzie, President of EventBooking. “It allows venues and DMOs to quickly move the booking process forward with simplified communication about viable leads and solidified dates.”
Long-time clients are already looking forward to the additional integration. Kim Bumpas, CDME, CMP, President of Visit Knoxville Tennessee said, “We’re truly excited to know that Simpleview and EventBooking will be working even more closely together to help us streamline meeting and event bookings. I firmly believe every efficiency added to our staff translates to even better service for our visitors and partner businesses.”
Jeremy Pierce, Assistant General Manager at Irving (TX) Convention Center, commented on his anticipation as well: “We work very closely with our Visitor Bureau. When they’re talking to prospective clients, they always need to know the availability of the spaces in our convention center. The integration between Simpleview and EventBooking will automate this process so they will be able to access our EventBooking calendar within their Simpleview CRM. This level of automation will cut down the number of emails and phone calls we usually have to make, allowing us to give information to potential clients in the fastest manner possible — a real win for the City of Irving!”