IAVM is pleased to announce the launch of FM Encore, a digital quarterly magazine set to debut in April. Each issue of FM Encore will feature a specific industry topic that will be covered on every page of the magazine. For example, the initial issue will have a focus on safety and security with a series of articles on the topic written by industry-wide subject matter experts and IAVM members.
“There are many, many compelling topics in the public assembly venue industry that we address in every issue of Facility Manager magazine, but FM Encore will differ in that one primary topic will serve as an umbrella with a series of articles offering valuable content from cover to cover,” said R.V. Baugus, Facility Manager senior editor who assumes the same role with FM Encore.
IAVM sent a survey to members earlier this year to seek input on topics deemed important for FM Encore to consider covering. Not surprisingly, safety and security placed atop the responses.
“We wanted to make sure that with this being a start-up publication that we listened to our members and what they consider to be topic-worthy,” Baugus said. “Thanks to their strong input, we have able to develop a calendar for the first year’s editorial calendar.”
In addition to the Spring issue’s coverage of safety and security, additional issues will include: Operations/Guest Services (Summer), Security Technology/Cyber Security (Fall), and Diversity and Inclusion (Winter).
“Security is such a far-ranging topic that drilling down to cover the aspects of technology and cyber security made sense as its own stand-alone issue,” Baugus said.
“IAVM’s Allied members have been asking for an effective way to speak to a very targeted, specific audience, and FM Encore, our new quarterly digital magazine is the answer!” stated Becky Setterberg, IAVM director of sales. “Each edition of FM Encore has a specific single-focus topic, making it easy for advertisers to reach the right readership, the purchasers of their products and services. Advertisers can strategically place their brand and products directly in front of consumers, and make their message even more dynamic with the use of embedded videos, podcasts, animations, and direct links to advertiser assets with the use of the digital only format.”
Be sure to look for your first issue delivered to your inbox in late April!
Please contact rv.baugus@iavm.org with any interest in contributing to future issues of FM Encore.
To learn more about advertising opportunities with the digital FM Encore, please contact Lori Harvey at lori.harvey@iavm.org. Mention this blog post, and receive a onetime 30% discount on your ad in the Spring!
