November 19 is the first-ever #LoveTheatre day on Twitter.
“The one-day extravaganza will give theatres the chance to celebrate the industry, connect to new audiences and showcase their unique and exclusive content through Twitter,” Kira O’Connor wrote on Twitter’s blog. “It is completely free of charge and open to all theatres, from professional to amateur dramatics, and any other cultural institutions that want to join in.”
The day will be broken up into three themes (along with specific hashtags) focusing on different industry aspects. From the Twitter blog:
1. #BackStage: 10 a.m. to 12 p.m. GMT
—Theatres can give an access-all-areas glimpse into how a production comes together in the weeks leading up to the curtain rising.
—This time block also showcases the work of the unsung heroes of the theatre world, from production staff to prop procurers and veteran crew.
—It’s a place to share the intricacies and secrets behind show day itself. What really goes into costume and makeup, set design, and venue management.
2. #AskATheatre: 3 to 5 p.m. GMT
—This time is meant to showcase the voice of cast, crew, orchestra, and others through Twitter Q&As.
—It’s a great way to get followers involved and gives them the chance to get their questions answered.
—It’s also a unique opportunity for aspiring actors or keen stagehands to have their questions answered to discover how the magic happens.
3. #Showtime: 7 to 10 p.m. GMT
—Experience the main event, through Twitter, as the main performance unfolds.
—Twitter will be the virtual stalls that brings an added dimension to the typical theatre experience.
—Whether in the flesh or online, playgoers will be able to join the conversation through live tweets and Vines across the evening, right up to curtain call.
More than 350 theatres have signed on to be a part of #LoveTheatre Day. Will yours be one of them?