By Stadium Business
New York Giants and New York Jets fans will be able to experience mobile ordering at MetLife Stadium as part of a deal with Waitr which will promote the online ordering technology platform’s impending rebrand to ASAP.
The official five-year partnership with the two NFL franchises and their home venue names Waitr as the exclusive mobile ordering platform at MetLife Stadium. Fans will be able to use the ASAP platform to place mobile orders at all Jets and Giants home games with the platform integrated into each team’s app for mobile ordering from concession stands throughout MetLife Stadium.
For other events, ASAP’s mobile ordering will be done directly through the proprietary ASAP stadium ordering application. Waitr will also use the partnership to enter into the New York/New Jersey delivery market. For Waitr, the deal marks the largest deployment of its ASAP platform within an NFL venue to date.
Waitr will have the rights to use Jets and Giants logos and trademarks for approved uses within the NY and NJ markets. MetLife Stadium videoboards, pylons, LEDs, and other signage will promote ASAP mobile ordering at Jets and Giants home games, concerts, and other events. In addition, Waitr will engage fans with unique promotions and giveaways throughout the NFL season at Jets and Giants games.
MetLife Stadium will be one of the first physical locations where Waitr reveals its company-wide rebrand as the business transitions to a broader ‘deliver anything ASAP’ model. In the coming weeks, Waitr will launch its on-demand service in several cities across New Jersey, offering same-day delivery of a wide variety of items such as food, alcohol, apparel, luxury, sporting goods, auto parts, and electrical products.
“Partnering with MetLife Stadium to deliver an exciting, new and convenient service to their fans marks an important milestone for us,” said Carl Grimstad, chief executive and chairman of Waitr Holding.
“First, our proprietary in-stadium ordering technology will offer millions of sports and music fans each year an improved fan experience, allowing them to ‘skip the wait’ at concessions stands and other vendors throughout the stadium for their favorite food and drinks.
“Second, it will allow us to launch our best-in-class delivery services across the Tri-State area for those who don’t want to – or can’t – leave their home or office. And finally, this partnership will be a catalyst for us to expand into other major cities and venues nationwide.
“We are excited to now be able to say we provide our proprietary mobile ordering services to some of the best stadiums in the US with this partnership, along with our current partnerships with the University of Alabama, LSU, and the New Orleans Saints, with more to come.”
New York Giants chief commercial officer, Pete Guelli, added: “The addition of mobile ordering has been an important part of our enhanced concessions experience and partnering with Waitr to use their best-in-class ASAP platform will continue to expand what we can offer to our fans at games and concerts going forward.”