There was a lot of industry news this past week you may have missed. Here are some headlines that caught our eyes.
Twitter Launches Advertising Tool to Target TV Conversations
“Called TV conversation targeting, the feature allows networks and brands to engage Twitter users talking about specific programs with Promoted Tweets, regardless of whether the marketer is running an ad with the program.”
What Business Are You Really In?
—Jesse Lyn Stoner’s Blog
“Is it possible to earn a living, have fun and make a difference in the world? Jocelyn Jackson and Keri Keifer have figured out how.”
8 Keys to Tradeshow Marketing Success
“Understand your market, analyze it constantly and then act on what you’ve learned. That seemed the lesson to be shared at Expo’s Tradeshow Marketing Bootcamp.”
New 49ers Stadium: Is it Really Environmentally Friendly, or Just Eco-hype?
—San Jose Mercury News
“For more than a half-century, the San Francisco 49ers’ colors have been red and gold. But as the team prepares to move into its new $1.3 billion stadium in Santa Clara next year, a new color is emerging—green.”
Cree LED Lighting Saves Convention Center 32.4% of Total Energy Usage
“The Albuquerque Convention Center, a multipurpose event complex with more than 270,000 square feet of meeting and exhibit space, recently selected energy-efficient LED lighting from LED chip, lamp, and lighting fixture maker Cree Inc of Durham, NC, USA to improve the facility and provide better illumination for visitors.”