The Jacksonville Jaguars have partnered with Uber to become the first professional sports team to provide in-app access to promotion-priced tickets for fans using Uber to go to EverBank Field on game days. The initiative begins November 19.
“With Uber, we’ve created an integrated solution to the seating and transportation needs of Jaguars fans,” said Steve Ziff, Jaguars vice president of marketing and digital media, in a statement. “It’s a convenient ticket purchase and safe ride wrapped into one quick and easy transaction.”
According to a Jaguars’ press release, fans going to EverBank Field can access the Uber app on any smartphone and select the Jaguars paw print icon. Upon setting a pickup location, fans are then prompted to select up to four, lower level tickets at a promoted rate and “will be billed directly through Uber. Account holders will receive a confirmation message which can be presented at ticket will-call with a valid ID upon drop-off at EverBank Field.”
It is because of Uber’s forward-thinking partnership with the Jaguars that it is possible for the team to offer tickets at a promotional price, said Chad Johnson, Jaguars senior vice president of sales and service, in a statement.
“For last minute-decision makers not wanting to miss out on the excitement at EverBank Field, it’s a cost-effective choice to get downtown and into the game,” Johnson said.
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