By Blair Cardinal
Entertainment booking veteran Joe Giordano has been named vice president of Oak View Group’s Arena & Stadium Alliance, a collection of the top 38 venues in North America that provides a platform for booking, content development, procurement, and sponsorship sales opportunities.
Giordano takes up the role after nearly a decade with ASM Global, where he most recently worked as 
assistant general manager at the 19,199-seat BOK Center in Tulsa, Oklahoma. He previously worked as a regional booking manager and developed content for 40-plus ASM Global venues.
In his new role, Giordano will report to Chris Granger, president of OVG360, the third-party, service-oriented division of Oak View Group that was formed last month. Giordano will replace Jeff Nickler, who is staying with OVG as senior vice president and general manager of the new Moody Center arena in Austin.
“I know what it’s like to manage a building that must punch well above its weight to attract major shows. I know the importance of entrepreneurialism and creativity in our industry,” Giordano said. “I’m a building operator, and this business is personal to me. To this end, I understand the collective impact the Alliance yields, and I want to make sure every Alliance member continues to feel supported by the power of Oak View Group working on their behalf – from Global Partnerships to Content & Booking to an entire array of arena services. I’m excited to get started!”
“Joe’s success has been driven by his deep relationships – with his colleagues and clients, as well as with top industry touring professionals, promoters, agents, artist management, and athletic directors,” Granger said. “He’s an inclusive and proactive leader, focused on helping others succeed; he’s an expert negotiator, able to identify mutual wins; and he’s a master at content development, striking the perfect blend of strategy, creativity, and boldness. We’re thrilled to welcome Joe to the OVG family.”
Blair Cardinal is VP, Communications for OVG360.
Photo courtesy of Oak View Group
