Lara Fox has been appointed Vice President of AEG Global Partnerships, a division of sports and entertainment group AEG.
The AEG Global Partnerships team act as an internal agency for AEG and AEG Presents, overseeing global sponsorship sales and activation for over 135 properties across five continents, says the company.
This includes venues, sports franchises, events, tours, festivals, and digital content among other AEG holdings.
Fox will be based in AEG’s Los Angeles headquarters and will report to Andrew Klein, Managing Director, AEG Global Partnerships.
Fox will be responsible for building strategic relationships and partnerships for concert tours, festivals, venues, and other assets of AEG Presents, as well as its various subsidiaries including festivals and live events such as Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, Camp Flog Gnaw, Day N Vegas, Head In the Clouds Festival, California Vibrations Festival, Second Sky Festival, Splash House and more.
She will also manage brand deals for AEG’s network of live music venues, with a focus on the West Coast.
Fox brings more than 14 years of sales and marketing experience to the role, as well as knowledge in digital media, experiential activations, social media, branded content, editorial content, and advertising campaigns.
Fox joins AEG having spent 11 years at global media and entertainment company, Complex Networks, where she served as Vice President of brand partnerships and oversaw deals with brands like Apple, Starz, Amazon, Walmart, Target, Netflix, and EA, among others.
AEG says she was also part of the team that helped produce and create brand partnerships for the debut ComplexCon, a two-day event.
Prior to Complex Networks, Fox held roles at Condé Nast’s W Magazine and ViacomCBS, where she managed media, content, and event sponsorships for MTV.com.
Fox succeeds Caroline Burruss in the role, who took on the position in 2016.
Andrew Klein, Managing Director, AEG Global Partnerships, said: “Lara’s impressive career combined with her proven ability to drive significant revenues and build innovative partnerships with some of the biggest brands in the world, makes her a perfect fit for AEG.
“We have a one-of-a-kind global portfolio with some of the most coveted music and live entertainment assets in the world, and this is an incredibly exciting time to be joining our company.
“We are confident Lara will be an incredible asset to our business and our partners as we continue to shape the future of music and live entertainment.”
“Live music is back and going to be bigger than ever,” Fox said. “I am thrilled to have joined such a prestigious team under extremely smart executive leadership.
“AEG has the best music festivals, sports teams and facilities in the world. This is a dream job for me.”