By Dennis Dennehy
AXS, a pioneer in identity-based ticketing technology, and legendary independent concert promoter JAM Productions (JAM) announced a long-term agreement to bring an enhanced ticketing experience to Midwest concertgoers.
JAM will first begin to roll out the AXS mobile-first solution at Chicago’s Riviera Theatre, The Vic, and Park West beginning late 2020. As part of this experience, AXS will provide top of the line products and services, including premium reserved ticketing functionality and 3D seat maps, which will allow JAM to further showcase its legendary venues.
“As an independent concert promoter and venue operator, we look for every opportunity to compete more effectively. When we evaluated our options, it was clear that only AXS could give us all the tools we need to improve the fan experience and drive incremental revenue, along with better functionality to manage our business. We are excited to partner with them,” said Jerry Mickelson, CEO of JAM.
In addition, JAM will be armed with dynamic pricing technology, membership capabilities, real-time reporting, and marketing tools to personalize the overall fan experience from discovery to purchase.
Dean DeWulf, SVP-Music for AXS commented, “We are incredibly proud to partner with Jerry and his team at JAM to provide a premium ticketing solution and white glove service for concerts and events at his iconic venues.”
Dennis Dennehy is Chief Communications Officer for AEG Presents.