By Nancy Walker
The Los Angeles Convention Center (LACC), owned by the City of Los Angeles and managed by ASM Global, announced the facility’s “Roadmap to Recovery” has been awarded a Platinum MarCom Award for Strategic Communications in the Communications and Public Relations category of “Crisis Communication Plan or Response.”
LACC’s Roadmap to Recovery: We’ll Meet You There is a strategic 41-page action plan developed in response to the COVID-19 pandemic. It is designed to assist event planners as they produce their events through the eventual reopening of the facility. The LACC’s Roadmap to Recovery can be found on the LACC website.
MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. There were over 5,000 entries from 20 countries in the MarCom Awards 2020 competition.
“We are thrilled to be recognized at the platinum level for this prestigious award,” said Ellen Schwartz, General Manager of the Los Angeles Convention Center. “Effective communication with our partners and stakeholders is of paramount importance as we navigate this challenging environment.”
Adds Carisa Norton, VP of Event Services for the LACC, “In the best of times, our clients and contractors require comprehensive information from our team to plan their future events. In these most unusual times, it is even more crucial to provide specifics on how to create a safe environment. Winning this award demonstrates we are committed to successfully communicating these details.”
The Los Angeles Convention Center was the first convention center on the West Coast to be awarded the Global Biorisk Advisory Council® (GBAC) STAR™ accreditation on outbreak prevention, response and recovery. Additionally, the LACC strictly adheres to the ASM Global VenueShield Program ensuring facilities are clean and certified at the highest standards for the safety and health of our co-workers, clients and guests. Communicating the information and protocols that make up these two programs was the basis for the award-winning LACC’s Roadmap to Recovery: We’ll Meet You There strategic plan.
Nancy Walker is Vice President, Sales & Marketing, for the Los Angeles Convention Center.