For this fiscal year, which ended March 31, we had 5 major goals to achieve:
– Achieve the operating budget surplus goal of $59,985
– Grow membership to 4,100 and $1,159,000
– Create new digital content
– Create a new staff organizational structure
– Develop a 5 year capital plan
– Support board development of a new governance model
I am very pleased to report that thanks to our dedicated volunteers and staff, we have met or exceeded all of those goals. While our CFO, Steve Flamm, tells me we have to wait (and wait) for final audited numbers to report in any detail, we expect to nearly double the operating budget surplus goal. Membership is the true star of the show, as we have achieved a historical high of 4,103 members, up from 3,808 at the end of March last year. We are very grateful to those who helped make this happen, from our membership committee, to the iCommit campaign participants, to the conference volunteer leaders who impressed non-member attendees who in return, joined IAVM. We also surpassed the membership revenue goal of $1,159,000, bringing in $1,250,000.
At the time of this writing, we have achieved 85 days of operating expenses in reserves, an increase for the third year in a row.
“…we have achieved a historical high of 4,103 members, up from 3,808 at the end of March last year.”
Regarding our digital content, we have captured over 43 hours of programming over the last 4 conferences, our on-line learning center has received 1,916 unique visitors, and our total webinar attendance has surpassed 2,733. We believe this kind of on-demand content will help us engage with members who find it difficult to attend live events, or have immediate training issues, and we will continue to grow our library of free and low cost resources in this area.
On an interesting side note, I recently read a report shared with me by a volunteer leader, the Convention Center Report 2012, by PwC. In it, IAVM ranked as one of the top 3 most popular membership associations for convention centers and second overall for small and medium venues. Other top rankings went to MPI and PCMA. Congrats to our convention center colleagues for such a strong showing.
And last but not least, I’d like to correct an oversight from the February report. I mentioned the tremendous press coverage we received for our Severe Weather Preparedness Program, without acknowledging those primarily responsible for this effort. Our thanks go to Dr. Kevin Kloesel, Director, Oklahoma Climate Survey and Associate Dean of the OU College of Atmospheric and Geographic Sciences for engaging the national marketing firm named Gehrung Associates to help garner public attention for this program. Dr. Kloesel approved the attendance of a local reporter and although in 9 cases out of 10, nobody comes, we were all pleasantly surprised when an AP reporter showed up. Thanks to the work of Dr. Kloesel, Gehrung and Associates, and the AVSS SW faculty, we were able to garner the significant number of press stories I mentioned in last month’s report.
Next month, I will share with you the goals for the new fiscal year, and our progress against them.
Vicki Hawarden, CMP
IAVM President and CEO