By Erin Kogler and Adam Benavides
Milwaukee Symphony Orchestra (MSO) announced its partnership with Levy to design and operate the food, beverage, and hospitality experience inside the new Symphony Center at the renovated Warner Grand Theater, set to open in fall 2020. Levy has collaborated with MSO to build a unique culinary and hospitality promise for the Symphony Center. Collaboratively developed by both organizations, Resonance Food Co. will bring that vision to life, operating as the venue’s official hospitality team, with a commitment to the guest experience and operational excellence.
The hospitality brand will far exceed new logos and uniforms, promising a commitment to Milwaukee’s culture and favorite flavors throughout the Symphony Center. Resonance Food Co. will oversee all hospitality experiences, from food kiosks and bars for concerts, to catering for private events.
“Milwaukee is home to some of the most innovative cultural venues and programming you’ll find anywhere, and there are so many reasons we’re thrilled to partner with an organization as forward-thinking as the MSO,” said Andy Lansing, President and CEO of Levy. “Together, we’ll create the next great cultural and entertainment experience delivered by Resonance Food Co., our shared hospitality brand. It represents everything about our truly unique vision for an elevated hospitality experience.”
The Symphony Center hospitality experience will be heavily influenced by favorite Milwaukee flavors, distilling inspiration from culinary innovators and markets throughout the city. A deep understanding of guest preferences will be driven by Levy’s E15 Group, recognized as an industry-leader in analytics and emerging technology. Guests can expect signature dishes crafted around Milwaukee’s rich traditions along with elevated dining options and flavors utilizing fresh, locally-sourced ingredients.
“We are very much looking forward to working with Levy and introducing the Resonance Food Co. to Milwaukee,” said Mark Niehaus, MSO president and executive director. “Food and beverage will be an integral part of the patron experience at the Symphony Center, and Levy has an excellent track-record of delivering on exceptional service.”
Resonance Food Co. will be led locally and draw on Levy’s experience at high profile Milwaukee venues, including Fiserv Forum, the Wisconsin Center District, and MOTOR Bar & Restaurant at the Harley-Davidson Museum. Levy’s portfolio also includes major entertainment and cultural events and venues, from the Grammy Awards to Kentucky Derby, and regional music destinations like Ravinia Festival in the Chicago area.
Erin Kogler is director of communications for the Milwaukee Symphony Orchestra and Adam Benavides is associate manager, communications, for Levy.