By R.V. Baugus
New York-based Nederlander National Markets LLC, part of one of the largest operators of legitimate theatres and music venues in the United States, has joined with Jam Theatricals Ltd., a Chicago based entertainment company that is one of the largest presenters and producers of Broadway engagements throughout North America, to create Nederlander National Markets LLC.
Steve Traxler, co-founder, President & CEO of Jam Theatricals Ltd., will continue in the new company as director of strategy and integration, an integral part of the new organization overseeing the subscription seasons in 26 cities throughout the country as well as the management of the iconic National Theatre in Washington D.C. Built in 1835, it is the oldest theatre for touring Broadway in the country.
Nederlander is a family company established over 100 years ago,” said James L. Nederlander, president of Nederlander National Markets LLc. “Over the past 25-years, Steve Traxler has built a company of quality with similar core values that makes this combination a perfect fit. I am so pleased to welcome Steve and the entire team of Jam Theatricals into our family.”
Nederlander has always been a pioneer in the industry of live entertainment,” added Traxler. “They are the gold standard when it comes to patron experience and audience development. I am so pleased to maintain a key leadership role and continue working with my entire staff. We will continue to move forward and strengthen the work we do under the direct leadership of James L. Nederlander and Executive Vice President Nick Scandalios.”
Nederlander National Markets LLC continues the tradition of operating historic theatres, producing and presenting the best in theatrical and concert events, and innovating new ways to engage future generations of theatergoers.
Jam’s 26-city subscription theater circuit will now be part of Nederlander National Markets.