By Shannon Donnelly

PNC Bank has signed a landmark agreement with AEG Presents, one of the world’s largest live entertainment companies, to rename two central plazas at Fiddler’s Green Amphitheatre (Fiddler’s Green). Effective immediately, the financial institution will become the exclusive banking partner of the iconic amphitheater – operated by AEG Presents and Museum of Outdoor Arts (MOA) and the venue’s two main plazas will be known as “PNC Plaza North” and “PNC Plaza South.”

“More than a venue, Fiddler’s Green has become a cherished cultural institution here in the Denver region,” said Don Strasburg, Co-President, AEG Presents-Rocky Mountains & AEG Presents Northwest. “We are proud to be partnering with PNC Bank, a category leader that understands the significance of Fiddler’s Green and is equally committed to providing our guests as well as the local communities we both serve with nothing short of the best. Our visitors will be the true benefactors of this exciting new relationship and we look forward to adding value at our venue, enhancing the guest experience and raising the bar of excellence even higher for the thousands of music and live-entertainment fans we host each year.”

As part of the agreement, PNC’s branding will be featured prominently across the venue’s social and digital channels as well as on-site at both “PNC Plaza North” and “PNC Plaza South.” Located at the north and south ends of the venue, the plazas will serve as key gathering areas for fans to enjoy throughout the year. Integral to the overall design of Fiddler’s Green itself, the plazas will also be used to enhance the guest experience with special on-site activations including pre-event parties, community events, fan fests, and more.

“We are honored to be partnering with PNC, a best-in-class bank who like us has a long tradition of community engagement and recognizes the transformative power of music to give back and bring people together,” said Brent Fedrizzi, Co-President and COO of AEG Presents Rocky Mountains. “Together, we look forward to continuing to make a positive impact on the local communities we both serve while delivering unparalleled, world-class music and live-entertainment experiences to our fans at Fiddler’s Green.”

The multiyear agreement, brokered by AEG Global Partnerships, comes on the heels of PNC’s expansion in Colorado following its 2021 acquisition of BBVA USA.

“As a Main Street Bank, PNC is committed to supporting initiatives and organizations connected on where we do business, serve our customers, clients and community, which includes areas such as arts and culture,” said Ryan Beiser, PNC regional president of Colorado. “Recognizing the power of music and its ability to forge connection, the bank has continued to invest in local music partnerships with the goal of driving meaningful outcomes that foster growth and vibrancy in the communities in which it does business.”

In addition to its large-scale branding presence at both plazas, PNC will engage visitors of Fiddler’s Green via custom on-site activations. As the amphitheater’s exclusive banking partner, PNC will also have the opportunity to collaborate with the venue on promotional opportunities throughout the course of the relationship, including sweepstakes, premium giveaways, and more.

Shannon Donnelly is with Beck Media.

By Sue Oxarart

The management team of Toyota Arena in Ontario, CA, announced a new partnership to provide convenient service to guests. By teaming up with food delivery app DoorDash, food and beverage can be ordered on customers’ mobile device enhancing services for live-event attendees at Toyota Arena.

The partnership will include technology upgrades that will allow fans to skip traditional lines by using DoorDash’s app to order food delivery within the arena for pickup. Guests, while-on site, will be able to scan a QR code, download or open their DoorDash app to access the venue’s concession menus.

“Since taking over management of Toyota Arena in 2016 we have been committed to improving content and guest services,” said Michael Krouse, President & CEO of Toyota Arena. “With the DoorDash app our guests can place their food order from the comfort of their seat on their mobile device resulting in less lines at concession stands and a faster delivery, so you don’t miss any of the action of a sporting competition, family show, or concert.”

The new partnership officially launched at the Toyota Arena on June 11 for a live concert. “We will start with a few concessions stands and continue to add more as we become familiar with this new and exciting way to improve guest services at Toyota Arena,” said Dina Hanna, Director of Food and Beverage.

This agreement is part of the multi-year agreement which will see DoorDash become ASM Global’s “On-Demand Delivery Platform” partner at arenas, stadiums, and convention centers around the U.S. in the coming months. Gradually the DoorDash platform will roll out to other North American venues.

Sue Oxarart is Director of Marketing and Communications for the Greater Ontario Convention & Visitors Bureau and Ontario Convention Center.

Convention centers, trade show venues, hotels, and event facilities are revising their rigging requirements. Among the new policies being implemented, all rigging installations must be performed under the supervision of a rigging supervisor who is certified through the Entertainment Technician Certification Program (ETCP). This requirement is an effort to enhance client and patron safety while meeting the challenges of ever-increasing technical demands and weight loads of equipment hanging overhead.

When public safety is paramount, venues need rigging technicians that are certified in proper knowledge of rigging principals, technical skills, equipment, and related engineering. With ETCP certification, venues can count on the knowledge of riggers working in their facility.

Venues looking to hire a competent rigger or entertainment electrician who is dedicated to safety on the job, can search the ETCP Technician listing by name, city, or certification type at https://etcp.esta.org/findtechnicians/search.php. Not only have these technicians passed a rigorous assessment, they also signed an agreement to abide by the ETCP Certified Entertainment Technician Code of Ethics and Professional Conduct.

There are three ways employees can be tested to receive certification: ETCP exams are available at 190 computer-based testing centers across the US and Canada, online live remote-proctored testing at the candidate’s location, and an employer/Local can request mobile testing where ETCP arranges for on-site computer-based test administration.

For candidate eligibility requirements, exam content outlines, and applications, visit http://etcp.esta.org, email certification@esta.org, or call 212-244-1505.

The ETCP Council members are key leaders drawn from entertainment business, labor, facilities, associations, and academia representing the diversity of the entertainment industry. Membership includes AMPTP, Broadway Across America, The Broadway League, Cirque du Soleil, CITT/ICTS, Disney Theatrical Productions, Encore, ESTA, IAVM, IATSE, InfoComm, Live Nation, PRG, NBC Universal, PRG, TEA, and USITT. ETCP is an ESTA initiative created to promote industry safety.

By Gail Sawyer

ASM Global announced that Rod Pilbeam, one of the founders of the business now operating as ASM Global (APAC) will step back as COO to a part-time role as from July this year.

Pilbeam and Harvey Lister first went into business together in the mid-1970s presenting concert tours around Queensland and New South Wales and took on their first formal venue operation at Her Majesty’s Theatre in Brisbane in 1982. Forty years later, the company today employs some 20,000 people in 40 venues across the Middle East, East Asia, Australia, and New Zealand as part of the 350+ venue network of the world’s largest venue management and event programming company, ASM Global.

During that period, Pilbeam has been in the thick of the company’s development both in its existing contracts and undertaking consulting projects that often led to new management opportunities.

With a strong background in marketing and promotion, Pilbeam has extensive experience in dealing with the challenges faced by promoters and producers as well as venue operators, and the interface between them. He has been a strong fighter for maintaining the integrity and the public’s perceptions of the live event marketplace, particularly in relation to the fair availability of tickets and the suppression of scalping. He also worked on the development of Live Performance Australia’s Ticketing Code of Conduct.

“I am gratified to have had the opportunity to be part of the development of a strong entertainment business that provides a lot of pleasure for many people in the communities we serve, as well as the business outcomes that are so important for venue owners, artists, performers, players, presentation professionals, and the myriad of others who make this business work,” Pilbeam said. “At ASM Global, we have teams of the best professionals in our industry focused on delivering successful outcomes for all stakeholders.

“I have also had the opportunity to make great contacts around the world who have provided extraordinary assistance and often enduring friendships throughout my career. My wife Judy and I are keen to rekindle some of these relationships now that COVID has eased.”

A former President of the Venue Management Association (Asia & Pacific), Pilbeam also served on the World Council of Venue Management, the International Association of Venue Managers, the International Ticketing Association, and the Public Venue Management School in Australia. He has served as a member of the Executive Council of Live Performance Australia, the entertainment industry employers’ association.

In 2013, the Venue Industry recognised him as its Professional of the Year.

ASM Global (APAC) Chairman & CEO Harvey Lister AM said, “Rod and I met in 1973 when working for hit music station 4IP and from there we launched into the live music industry.”

Together they progressed into the professional management of venues at the very start of that trend when there were few precedents either in Australia or internationally – so they effectively had to make it up as they went along and established the policies and procedures that, to this day, are the hallmark of ASM Global’s commercial management reputation.

“Rod’s contribution to the growth of our business, and to the maturing of the venue industry, is immeasurable,” Lister added. “Rod is simply a giant of our industry with achievements too many to mention but, above all, he is a great friend and mentor to all who have worked with him.

“We have enjoyed a great business partnership where we shared the same business morals, stuck to what we believed were the right things to do and our thoughts were so aligned that Rod and I can still finish each other’s sentences – even after nearly half a century in one of the most challenging sectors of the events industry.

“Rod will continue to be my great friend and we are so fortunate that, in stepping back from those 80+ hour working weeks, Rod has agreed to transition to be our Group Director of Venue and Event Innovation – two of his enduring passions, maintaining his presence in the APAC Regional Headquarters in Brisbane.”

One of the group’s most senior venue professionals, Bob O’Keeffe AM, GM at Brisbane Convention & Exhibition Centre for nearly thirty years, will take up the role of COO – Venue Operations for ASM Global (APAC) as well as continuing in the newly-created role of CEO at BCEC.

Separately, and on a continuing basis, Pilbeam is the Acting Chair of the Queensland Symphony Orchestra.

Gail Sawyer is Group Communications Manager – ASM Global (Asia Pacific).

From salinapost.com

A changing-of-the-guard takes place at Tony’s Pizza Events Center in Salina, Kansas, as OVG360 (formerly Spectra Venue Management) announced two internal promotions.

Kasey Hanney has been promoted to general manager. Hanney joined TPEC in 2019 as the events manager and was promoted to director of events in July 2020. In that role, she increased convention booking sales and worked to streamline processes for both conventions and ticketed events. Previous to TPEC, Hanney was the premium events manager at Sporting Kansas City, and general manager of a local restaurant for six years.

“It has always been my dream to become a general manager of a venue, especially one with so much potential for growth,” Hanney said. “As I move forward in the role of general manager, I can say that I am deeply grateful and proud to represent a strong brand like OVG360, and excited to lead the amazing team at Tony’s Pizza Events Center.”

Outgoing Tony’s Pizza Events Center General Manager Susan Trafton has accepted the position of assistant general manager at the Budweiser Events Center, effective June 20. The Budweiser Events Center at The Ranch Events Complex, located in Loveland, Colorado, is a 7,200-seat multi-purpose venue which opened in September 2003 and is home to the Colorado Eagles of the American Hockey League. The arena, which is owned by Larimer County, is a multipurpose facility which hosts hockey, basketball, football, family shows, rodeos, diverse concerts, and trade shows.

Trafton, who was the director of sales & marketing, was promoted to general manager at TPEC in 2018. She has helped attract new touring content, conventions and trade shows to Salina, oversaw multiple remodeling projects, and helped secure two naming rights sponsorships for the facility.

“I’m so grateful for this opportunity to grow within OVG and move to a bigger market,” Trafton said. “However, I would be remiss if I didn’t say it’s a little bittersweet. Salina is a wonderful community and I truly appreciate all the support I have received while working here. I am so proud of what our team has accomplished and will continue to support them in years to come.”