With 76 million members, generation Y is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, vice president of strategic insights and culture education at NBCUniversal.
That’s a mouthful of a title; what it means is Lavigne-Delville analyzes demographic data to help the media conglomerate’s sales executives sell commercials and ad space throughout its portfolio. Among the division’s projects is “Y Now,” a comprehensive report/film on millennials and how to reach them.
What Lavigne-Delville and her team found might surprise you: For one thing, millennials are older than we generally think of them. With the generation spanning those born between 1977 and 1995, the average Y-er is 25. Combine that with the statistic that the average age to have a child is 26, and you quickly realize that “This is the next generation of heads of households,” Lavigne-Delville said at Variety’s Massive Advertising Summit. “It’s the generation right now of moms, of dads and of modern families.”
In a move to support what is best for the venue management industry, IAVM through the generous funding of the IAVM Foundation has filed an amicus brief on behalf of a member venue’s litigation involving anti-trust and government immunity that regardless of the court’s final decision will have industry-wide implications.
IAVM made its decision to support the San Diego Convention Center Corporation and by extension any venue’s right to manage its building by filing the brief backing the venue in litigation between United National Maintenance , Inc., and the SDCCC.
At issue in the litigation is UNM’s desire to utilize its own contracted help for cleaning services at the venue, while the SDCCC counters that while any of its customers may hire a firm of their choosing, due to branding, security and revenue concerns those customers are required to use only the venue’s trained labor force to do event cleaning at the building.
This year, IAVM is pleased to present for VenueConnect 2013 a new conference mobile app – powered by Ungerboeck Software – that is easy to access (no app store required!) while providing a rich mobile site experience. Below are instructions to access the VenueConnect conference site, as well as tips and tricks to get the most out of it.
In your mobile browser, simply go to iavm.org/app. You are now accessing the conference site!
If you would like to save the conference app on your home screen to easily access it, follow the brief steps listed below for your device type. Continue Reading →
And now for footage only a mother could love …
Here are hilarious outtakes from VenueConnect 2012 attendees trying their hands at trumpet, trombone and drum playing! Thanks to everyone who participated and helped us publicize the VenueConnect 2013 host city, legendary New Orleans. Enjoy!
What is your formal education?
MATT: BFA in Industrial Design from the University of Washington.
RYAN: I earned aa Bachelor of Science in Sports, Entertainment & Event Management from Johnson & Wales University in Denver in 2005, and a Master of Science in Entertainment Mnagement from Full Sail University in 2013.
In what facilities do you/have you worked?
MATT: I’m one of the anomalies in this industry in that I’ve been lucky to call the Spokane Veterans Memorial Arena my home for my entire career.
RYAN: Coors Field – Denver, Colorado; Broomfield Event Center – Broomfield, Colorado; SpiritBank Event Center – Tulsa, Oklahoma.
What are your career aspirations one year from now?
MATT: One year? Ask me what my aspirations are FIVE years from now!
RYAN: One year from now, I would like to be promoted to the director of corporate sponsorships and group sales for the SpiritBank Event Center. I would also like to have attended and completed the first year of the Venue Management School program at Oglebay, as well as been invited to the Leadership program through Global Spectrum.
What is your dream job?
MATT: I tell people that if I am to live in Spokane, managing this facility is the closest thing to working at Disneyland. My job is a pretty choice. If I could figure out a way to make set changes happen with a snap of my fingers, it would be the perfect job.
RYAN: To be the general manager of a multipurpose facility. Location, nor venue type, is as important as it once was to me. Continue Reading →