Eventbrite recently asked: Are we at the apex of music festival popularity or is it still growing? That’s a good question, so the ticketing platform worked with MusicWatch Inc. to survey more than 1,000 North American 18-to-49-year-olds who attended at least one music festival in the last year to better understand their habits and preferences.

“We uncovered a range of insights around how much people are spending and why they’re attending,” Eventbrite wrote in its report. “We also learned that despite industry speculation, demand for music festivals is still strong: nearly 40 percent of festival attendees said they went to more music festivals this year compared to last year (41 percent attended the same amount), and over half plan to attend even more festivals next year.”

The company discovered that hardcore festies—while only 20 percent of festival attendees—account for almost 80 percent of revenue.

“Hardcore festies are not only attending more events overall, they’re also more valuable to each festival: they’re spending $91 (or 78 percent) more on a typical festival ticket compared to casual festies, and often attend their favorite festivals many times,” Eventbrite reported. “In fact, hardcore festies outrank casual festies in VIP purchasing, social influence, and virtually every other aspect of spending, attendance, and engagement.”

The full report, “Hardcore Festies: The Driving Force Behind Today’s Growth in Music Festivals,” is available to read on Eventbrite’s website.

(Image: Eventbrite)

At the 91st annual VenueConnect in Minneapolis in July, the International Association of Venue Managers (IAVM) announced a new “Conference Strategy.” Along with new president and CEO, Brad Mayne, CFE, and an interwoven “Re-Brand,” this strategy will reshape and improve IAVM’s conference offerings starting with VenueConnect 2017.

The conference strategy builds on five key objectives:

1. Protect the intimacy and focus of the sector conferences
2. Preserve the cross-sector networking and knowledge sharing enabled by VenueConnect
3. Secure the IAVM marketplace as a thriving hub for Allied and Professional connections
4. Grow the relevance and value of the overall conference experience
5. Provide the opportunity to integrate private meetings into the design of the conference in future years

“I’m most looking forward to the strong focus on sector tracks. This structure will make it easier for me to justify in my budget attending the conference or sending my team members to the conference,” said Erin Jepson, CMP, 2016-2017 chair of the VenueConnect Program Committee. “The opportunity to participate in an event that brings the incredible minds that plan each of the sector conferences to the VenueConnect planning table is an opportunity not to be missed next year in Nashville.”

The development of the conference strategy contained very inclusive processes to ensure IAVM members’ voices were heard.

“The results are better for it,” said Karen Totaro, CFE, 2015-2016 IAVM chair.

To learn more about the development and future implementation, please watch the Conference Strategy presentation below that was given at VenueConnect 2016 and provides an in-depth overview of the strategy development and the steps IAVM will take moving forward. We also have a Conference Strategy brochure as a companion piece.

IAVM’s 92nd annual VenueConnect will be held at the Music City Center in Nashville, Tennessee, Aug. 7-10, 2017.

You, as an IAVM member, are our most important asset. Without your commitment to the association and to the venue management industry, we wouldn’t be here. Because of your support, we are featuring member profiles in our I Am Venue Management series. If you are interested in participating in the I Am Venue Management series, please visit http://www.iavm.org/i-am-venue-management-share-your-story.

If I wasn’t doing this I’d be a: part of another sector of the hospitality or beverage industry.

Most impressive person I’ve ever met is: Ray Charles. He was genuinely warm and engaging with our crew, staff, and students. At the same time, he had a keen business sense. He demanded excellence and professionalism from everyone on his tour and always gave the audience his very best.

 I unwind by: spending time on the water with family and friends.

 On my desk right now is: a few industry publications, my MacBook Pro, and some photos of my wife and daughter.

 My favorite IAVM program I ever attended was: Venue Management School, class of 1999.

 If I were on the other side of the seats, I’d be: an artist manager or producer.

 One trait an up-and-coming venue manager should have is: the ability to maintain perspective in a chaotic situation.

 One up-and-coming venue star in the arena industry is: my friend, Al Karosas, at the Bryce Jordan Center at Penn State. He’s never afraid to try something new to make his venue better.

 One of my goals for this year is to: help foster more transparency between the work of the IAVM Board of Directors and our members.

 How do you plan to help elevate the profession? Work to provide meaningful experiences in venue management for young people interested in the industry.

 Where do you see new growth opportunities in the profession? Strategic use of social media, the next generation of guest experience initiatives, and more seamless collaboration with the artists and teams that play our venues are all areas where we can continue to innovate.

 How do you stay current with industry trends and developments? Visit other venues, read the various industry blogs and publications, and check in with friends and colleagues throughout the industry.

 Who are three people you’d invite to a dinner party and why? Peter Drucker, my favorite management guru; Walt Disney, one of the true architects of guest experience; and Dave Chappelle, because what dinner party wouldn’t be more interesting with Dave Chappelle?

Doug Booher, CFE, is the director of Indiana University Auditorium and the 2016-2017 first vice chair of the IAVM Board of Directors.

We wrapped up VenueConnect last week, and up next is the 2016 Arena Management Conference (AMC) in Tampa, Florida, September 18-20. The AMC programming committee has worked hard at creating a great educational schedule and they’ve secured a notable keynote speaker: Steve Griggs.

Griggs is the chief executive officer of Tampa Bay Sports and Entertainment, which includes the Tampa Bay Lightning, Tampa Bay Storm, and Amalie Arena. He oversees all of the organization’s business operations at the arena. He was executive vice president of sales and marketing for the Orlando Magic for three years and vice president of sales and service for the Minnesota Wild for eight years prior to joining Tampa Bay Sports and Entertainment.

We asked him a few questions about marketing, leadership, and guest experiences.

You have a strong marketing background. What are some of the new trends you’re noticing in marketing in arenas? How easily can these be scaled to venues of various sizes?

Steve Griggs: During my career in the sports industry, I’ve watched how marketing initiatives have evolved to better engage franchise’s fan bases. Recently, I’ve seen virtual reality activation be a new tool to bring sports teams and fans closer. Second-screen activation has helped sponsors bring their product closer to fans that attend games, enhancing sponsorship money for sports teams.

How has your leadership style changed over the course of your career?

SG: My leadership style has evolved over my career in the sports industry by understanding the importance of leading through example. I have found that throughout my career that it’s backing up my words with my actions. In order to drive the global vision of the company and get the best results, it’s very important to lead through action and words. I’ve found that being a leader is about motivating people by different means, but leading through my actions has the most positive results.

The Lightening continue to see increases in game attendance. What are you and the organization doing to help drive rising attendance?

SG: The Lightning use a variety of different tactics to help improve our growing attendance from year to year. Our on-ice success over the past few years has certainly helped with our attendance numbers but we have also used strategic planning, analytics, our fan experience, and our community engagement to grow awareness of our brand. When our fans attend a Lightning home game, they are treated to a world-class sporting event from the moment they park their car to when they leave the building.

Finally, what thoughts or ideas would you like attendees to take away from your keynote at AMC?

I would like the attendees to leave AMC thinking about how solid leadership can build a great vision and lead a brand and company transformation. The success of your company greatly depends on the culture you create among your employees. Building a world-class organization begins with developing and investing in your employees. It’s also important to remember that the transformation of a brand begins with a strong, strategic plan that focuses on improving the local community and delivering the consumer a great product.

AMC registration is open. See you in Tampa!

(Top image: Matthew Paulson/Creative Commons)

IAVM has announced a new strategic partnership with AVAI Mobile Solutions, LLC (www.avaimobile.com), one of the world’s foremost mobile technology platform providers dedicated to creating the next generation of onsite mobile experiences for venues.

AVAI Mobile will work with IAVM to produce native mobile apps for IAVM events, including VenueConnect and sector meetings. The app launch begins this month, with new updates and features releasing throughout the year.

IAVM will be leveraging the same mobile technology platform that many venues are already leveraging to create a compelling visitor experience for their patrons year-round.

“As we enter a new era of increasingly sophisticated mobile technologies, venues face tough challenges staying ahead of a shifting demographic landscape,” said Josh Meler, CMO of AVAI Mobile. “Our mobile platform is built to unite what are traditionally separate systems into one cohesive mobile ecosystem. This will give visitors unprecedented access to everything a venue has to offer, such as ticketing or POS, and give venue managers live insights and real-time access to tools that allow staff to shape the visitor experience anytime, anywhere. We believe this is a necessity of doing business in a modern world.”

“We are pleased to form a strategic partnership with AVAI Mobile,” said Christy Jacobs, director of marketplace sales for IAVM. “By joining AVAI Mobile’s expertise in mobile technology with our mission to educate and inspire venue professionals, we can lay a foundation for exciting new opportunities and digital transformations.”

About AVAI Mobile

AVAI Mobile’s mission is to provide venues with a better way to build and manage mobile apps.

At the core of IAVM’s mobile strategy is the AVAI Mobile Platform, AMP™. AMP is designed to deliver powerful out-of-the-box functionality, unprecedented access and configurability, world-class performance and scalability, and seamless third-party integrations. To date, the AVAI Mobile platforms have been used to create over 1,800 native mobile applications, for a variety of destinations, events, and experiences.