Capital Region MU Healthcare Auditorium
VenuWorks is pleased to announce the appointment of Rich Thompson as Executive Director of the Capital Region MU Healthcare Amphitheater, Jefferson City’s premier outdoor entertainment destination. This transition marks an exciting new chapter as the venue prepares for its 5th operational season under the management of VenuWorks, a nationally recognized leader in venue management. Thompson will officially begin his role on February 17, 2025.
Rich Thompson brings a wealth of experience to Jefferson City, currently serving as Sales and Marketing Manager at the VenuWorks-managed Bridge View Center in Ottumwa, IA. A proven professional with deep expertise in event management and audience engagement, Thompson is uniquely prepared to lead the Amphitheater into a new era of growth and success.
“We are delighted to welcome Rich Thompson as the new Executive Director of the Capital Region MU Healthcare Amphitheater,” said Steve Peters, Founder and CEO of VenuWorks. “Rich’s extensive experience in event planning, sponsorship development, and audience engagement makes him the ideal leader to continue building on the Amphitheater’s success. His vision and energy will not only enhance the venue’s reputation as a premier destination for live entertainment but also strengthen its role as a vital cultural and economic asset for the Jefferson City community. We’re excited for the bright future ahead under his leadership.”
Thompson is equally enthusiastic about the opportunity. “I am thrilled to join the dynamic team at the Capital Region Amphitheater,” he said. “This venue has established itself as an exceptional space for live entertainment and community events, and I’m eager to work alongside partners, sponsors, park board and city leaders to continue its success story.”
Managed by VenuWorks since its opening in 2021, the Capital Region MU Healthcare Amphitheater has quickly become a cultural and economic asset for the Jefferson City area. Nestled in a picturesque riverside setting, the Amphitheater features 600 reserved seats and space for 2,400 general admission patrons. Its expansive programming includes national touring acts, community gatherings, and civic events, all of which have contributed to its growing reputation.
VenuWorks’ Impact on Jefferson City
Over the past four seasons, VenuWorks has played an integral role in elevating the Amphitheater’s profile. Highlights from 2024 alone reinforce its value to the local community:
- Economic Impact: The venue generated a significant $715,000 in economic activity, benefiting local businesses from hotels to restaurants.
- Attendance: Nearly 22,000 attendees enjoyed a diverse slate of concerts, festivals, and special events in 2024.
- Community Engagement: VenuWorks has fostered relationships with local organizations, such as Vet Tix, through which 120 tickets were donated to veterans in 2024. The Amphitheater also hosted important community events like the Walk to End Alzheimer’s and the Cole County Drug Treatment Court Graduation.
- Event Excellence: The Amphitheater was recognized with 1st place in the Best of Jefferson City awards for live music and 2nd place for live theatre/live entertainment in 2024, cementing its position as a top entertainment venue.
Additionally, the venue’s robust marketing strategy, valued sponsorships, and partnerships with local businesses have strengthened its connection to Jefferson City’s residents and visitors. Sponsors like Capital Region MU Healthcare and Central Bank, among others, have been instrumental in enhancing the fan experience and ensuring the venue’s sustainability.
World-Class Entertainment
VenuWorks has consistently delivered a stellar array of artists and acts to the Amphitheater. Headliners in recent years have included nationally known performers such as Chris Janson, Nitty Gritty Dirt Band and Everclear, while community events like JC Parks KidsFest have welcomed thousands of attendees. These efforts affirm the Amphitheater’s mission to provide world-class cultural, educational, and recreational opportunities for the region.
Looking Ahead
The upcoming 2025 season promises to be another remarkable chapter in the Amphitheater’s storied history. Under Thompson’s leadership and with the continued support of VenuWorks, the Capital Region Amphitheater is poised to deepen its impact—entertaining, enriching, and engaging the Jefferson City community for years to come.
For more information about upcoming events and sponsorship opportunities, visit www.crmuamphitheater.com.
