Steve Jones is one of this year’s keynote speakers at the upcoming Arena Management Conference (AMC), Sept. 20-22, in St. Louis, Missouri. Jones is a 30-year music industry veteran, one of the world’s leading radio programmers, and author of two marketing books. He has worked alongside some of the biggest names in music, and at AMC he will show you how music stars like AC/DC, U2, Madonna, Jimmy Buffett, Kiss, Fleetwood Mac, and Taylor Swift have created powerful brands, built legions of loyal followers, thrived in changing times, and turned casual customers into raving fans.
One example of an act offering great customer service is the Foo Fighters, whose lead singer, Dave Grohl, broke his leg during a concert in Sweden in June. But that didn’t stop Grohl and the band from continuing the show.
“An hour later, Dave Grohl was wheeled onto the stage in a wheelchair with his leg in a cast, and he picked up his guitar and performed the Queen/Bowie classic ‘Under Pressure’ as a duet with [Taylor] Hawkins behind the drums,” Jones wrote on his blog. “The fans who were in Gothenburg, Sweden, that night saw a performance they will never forget. Not a single fan, I guarantee you, went home unhappy.”
Jones goes on to show how we can all learn lessons in customer service from Grohl. For example, the customer matters most.
“Your personal pain and suffering don’t matter to them,” Jones wrote. “They paid for an experience, and they deserve to get that experience and then some.”
Check out Jones’ post, “Four Things Dave Grohl Can Teach You About Customer Service” to learn more lessons. And register now for AMC, where Jones will help you understand how to “brand like a rock star” and keep customers and fans coming back for years.
(Top Image: Reddit)
