StubHub recently announced that it will offer Final Four ticket buyers preview of their seats via virtual reality (VR). Fans can experience it through their StubHub iOS and Android apps on their smartphones, tablets, or by using a VR headset.
“We didn’t want to do something just for fun or [as] a marketing gimmick,” Marcus Shelksohn, StubHub’s head of product for mobile apps, told Re/code.
Shelksohn said that it solves a problem customers often have.
“Are those seats that are closer to the court really worth the extra $50?” he said.
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