A study in the Journal of Marketing shows that a scent’s “temperature” in a store can affect what and how much a customer buys. “People smelling warm fragrances such as cinnamon feel that the room they are in is more crowded, and feel less powerful as a result,

There’s a difference in expectations between a loyal sports fan and a first-time attendee, according to a recent Cornell University study. More than 7,000 fans of a major U.S. sport were surveyed, and the researchers found that loyal fans took into account core services (e.g., t

There was a lot of news this past week. Here are some stories that caught our eyes. SXSW Probably Isn’t Going Anywhere – But Big Changes Loom —Billboard “A new report, commissioned by SXSW from international design and event firm Populous, is causing ripples this week beca

Greg Wolfe, IAVM’s professional development manager, recently spoke with Krister Ungerboeck, CEO of Ungerboeck Software International about the session he’s moderating at VenueConnect in Portland. The panel, “Visionary Venues on Customer Relationship Management,” tak

There was a lot of industry news this past week you may have missed. Here are some headlines that caught our eyes. How iBeacons Could Change the World Forever —The Washington Post “An iBeacon could identify that a fan is within feet of the turnstiles, and a related app will open