Attendees at the recent Performing Arts Managers Conference in San Francisco, California, were given a demonstration of the Constellation sound system at the Zellerbach Rehearsal Hall at the San Francisco War Memorial & Performing Arts Center. It was an ear-opening experience, in

Yesterday, I wrote about how scents can subconsciously affect your behavior. Sounds can do the same thing, at least that’s what one interesting study published in the Journal of Consumer Research says. In “The Crossmodal Effect of Attention on Preferences: Facilitation ver