Rival fans at San Siro Stadium in Milan were greeted with a unique vending experience that required them to send a bottle of Coca-Cola to an opposing fan: More about the campaign via AdWeek.

I’m a die-hard Dallas Cowboys fan (and a Texas Rangers fan and a Dallas Stars fan…well, kind of a Stars fan, anyway…). I pay attention when I see a product associated with the Cowboys. But not the Redskins or the Eagles or the Giants. My die-hard roots are deep and s