Scientific American runs a series of posts by Sunny Sea Gold that are thoughtful, helpful, and interesting, such as “How to Be a Better Negotiator,” “How to Be a Better Boss,” and “How to Be a Better Friend.” Gold’s latest in the series is 

Dan and Chip Heath are the authors of the best-selling books Made to Stick: Why Some Ideas Survive and Others Die, Switch: How to Change Things When Change is Hard, and Decisive: How to Make Better Choices in Life and Work. As a fan, I subscribe to their e-newsletter, and they sent on