The first reason is the obvious one—Swift’s tours are massively successful. Here are a few highlights from “The Red Tour” in 2013-2014: • 86 shows on four continents • 1.7 million tickets sold (100 percent sold out) • US$150 million in total revenue • Swift became th

Venue managers and tour professionals took over the mics for an IAVM sponsored back-of-house discussion at PollStar 2014. Moderated by Scott Johnson (Greensboro Coliseum, North Carolina), the panel dug into venue selection, day of show dynamics, and what a tour looks for to build conf